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Why the world reads Wikipedia

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By Florian Lemmerich, Bob West, and Leila Zia
The following content has been republished from the Wikimedia Blog. The views expressed in this piece are those of the author alone; responses and critical commentary are invited in the comments section. For more information on this partnership see our content guidelines.
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  • Very happy that only 10% of people read en=WP to make a "personal decision" - in other words, to buy something. The WMF should trumpet that loudly, so that marketers who think WP is a vital platform understand that such efforts are relevant to such a small fraction of readers. This is not a place people come to make consumer decisions. Jytdog (talk) 02:32, 26 April 2018 (UTC)[reply]
    • Indeed, although I'd reckon that personal decisions are beyond just purchases. As the question itself noted, readers might be looking up travel destinations, and I'd imagine another prime examples would be researching medical issues. ~ Amory (u • t • c) 11:51, 26 April 2018 (UTC)[reply]
    • Um, 10% of 500 million page views a month (not including Knowledge Graph or mirrors) is a sizeable advertising pool. It's past the point of no return wrt dissuasion when that many eyeballs are potentially for sale. ☆ Bri (talk) 15:33, 26 April 2018 (UTC)[reply]
  • I wonder if Wikipedia is a popular search result in search engines that are popular in other countries? I also wonder if cultural factors influence Wikipedia use--maybe in other countries, TV shows aren't as popular or don't have Wikipedia pages, so there isn't as much of a "media tie-in" reason to look at Wikipedia. Interesting research! Rachel Helps (BYU) (talk) 16:28, 3 May 2018 (UTC)[reply]
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